We had a previous investment in an online consumer products retailer. One issue that we were facing in rebuilding (unfortunately) the site’s backend from the bottom-up was re-branding the product line into several market segments that we were going to market through distinct URLs, designs, and strategies. My goal was to do all of that…
Read MoreA recent Springwise newsletter described Perkler, a website that helps people (primarily Australians, given that it’s an Aussie company) manage their perks, loyalty reward card offerings, credit card offers, and even some potentially redeemable rewards (such as cashing in airline miles for some sort of gift certificate). It’s an interesting application of an idea I…
Read MoreThe title of this post links to the page pinged by a Facebook badge I just created. I’m considering adding these to our contact pages (http://www.imetrick.com/ and http://www.imetmikeprinci.com/). Are these useful to anyone? I’m not sure — I think it depends greatly on whether you have a social networking strategy (even if that strategy is…
Read MoreAfter reading this post on Springwise (a site/feed I enjoy very much), I realized that I needed to post another orphaned idea. People have seen a number of “prepared food” offerings, where a company delivers a bunch of meals to you or your family that are designed (usually) to control portions and assist in weight-loss.…
Read More