Views Of A Modern World

Everything else Rick writes

Tag: marketing

When don’t you need an app?

By rickColosimo / April 11, 2010
Confession: I bought an iPad, the smallest wifi-only version. I wanted something that was more functional than my Blackberry Pearl but with a more convenient form factor than my laptop for use duri...
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Fauxtivation

By rickColosimo / January 27, 2010
What is Fauxtivation? It’s hiding the ball from your customers to try to create a motivation to engage with your company that they wouldn’t naturally have, i.e., don’t need and don’t want. Example:...
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Snacks compete by selling less

By rickColosimo / August 21, 2009
One day at the grocery store, I was thinking about competition and marketing while walking down the cookie aisle. I saw the 100-calorie snack packs (a section that is now surprisingly large for a s...
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trendwatching.com: FOREVERISM

By rickColosimo / June 21, 2009
trendwatching.com’s June 2009 Trend Briefing covering FOREVERISM. I like the trendwatching briefings: they’re actually insightful rather than wishful thinking; they seek to recognize trends rather ...
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Logo contest on crowdSPRING

By rickColosimo / April 10, 2009
We’re running a logo contest on crowdSPRING for a social network-based site serving the ASD (autistic spectrum disorder) community. Besides wanting to see a greater variety of designs from differen...
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