When don’t you need an app?

By rickColosimo / April 11, 2010 /

Confession: I bought an iPad, the smallest wifi-only version. I wanted something that was more functional than my Blackberry Pearl but with a more convenient form factor than my laptop for use during parts of my commute. Here’s the question: I’ve been using Basecamp for internal (and now external) projects, and I had been of…

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By rickColosimo / January 27, 2010 / Comments Off on Fauxtivation

What is Fauxtivation? It’s hiding the ball from your customers to try to create a motivation to engage with your company that they wouldn’t naturally have, i.e., don’t need and don’t want. Example: “emailing” travel reservation info that consists of a link to a website rather than, you know, the actual itinerary info. (Tip: that…

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Snacks compete by selling less

By rickColosimo / August 21, 2009 / Comments Off on Snacks compete by selling less

One day at the grocery store, I was thinking about competition and marketing while walking down the cookie aisle. I saw the 100-calorie snack packs (a section that is now surprisingly large for a segment that didn’t exist that long ago). I told my wife that someday we’d see a 99-calorie snack pack. In fact,…

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Zero-based: use HARO efficiently with filters

By rickColosimo / July 15, 2009 / Comments Off on Zero-based: use HARO efficiently with filters

Peter Shankman‘s HARO (Help A Reporter Out) service is extremely valuable, but his opportunity-packed three emails a day can be hard to review in a timely fashion and risk getting bypassed if you have a big incoming stream of email. Because the content is time-sensitive, putting them off to read like a newsletter is self-defeating,…

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