One day at the grocery store, I was thinking about competition and marketing while walking down the cookie aisle. I saw the 100-calorie snack packs (a section that is now surprisingly large for a segment that didn’t exist that long ago). I told my wife that someday we’d see a 99-calorie snack pack. In fact, not too long ago, we spotted something like this product.

This very funny tweet triggered my memory and got me to put this post together:

Idea of the day: 100-calorie workout packs to work off those 100-calorie snack packs.