Don’t bother us with questions: just buy

By rickColosimo / February 28, 2013 /

Everything you do as a business speaks to your customers. I got an email from Quicken the other day saying that they were shutting off certain services, including downloading info from banks. (How and why that should affect my desktop software, which I thought connected directly, is another version of the message in this post…

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Why your product reviews miss the mark

By rickColosimo / December 31, 2012 /

Are you getting low affiliate sales from product reviews? Are you giving people information without solving their “what decision do I make” problem? Try making recommendations, or at least comparisons, among the products in the segment. Give your readers a roadmap on how to use your information to verify or trust your conclusion — and…

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