Incentives are sneaky

By rickColosimo / January 7, 2013 /

File this under “incentives work, so think about them before you unleash the unintended consequences.” Alternatively, simplified mental models fail to capture the richness of actual reality and are therefore all broken in some way.   Maybe things like health care, crop subsidies, mortgage interest deductions, and no-doc loans are similar. Can Congress read? Is there…

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My fear looks like this

By rickColosimo / January 4, 2013 /

I wrote this back in August 2012. It needed to sit a while to take the edge off. I couldn’t even read it to edit it. -Rick   Recognizing it:  I just watched the Seattle Children’s Hospital “Stronger” video. It took me a while to recover from the emotion of the first 41 seconds. I…

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What does fear look like?

By rickColosimo / January 4, 2013 /

We’re all afraid of things. Some real – heart attacks; some distant – terrorists; some vague – the lizard brain’s resistance to change; some too real and terrible to ever really be acknowledged. This post is about that kind of fear. Another parent (and here, “parent” is a term of art meaning a parent of a…

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Why your product reviews miss the mark

By rickColosimo / December 31, 2012 /

Are you getting low affiliate sales from product reviews? Are you giving people information without solving their “what decision do I make” problem? Try making recommendations, or at least comparisons, among the products in the segment. Give your readers a roadmap on how to use your information to verify or trust your conclusion — and…

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